Scaling North American Firms
Through Data-driven Ad Management.
Specialized Performance Marketing Manager for USA and Canada markets. Navigating complex compliance to drive growth for legal and healthcare portfolios.
$1M+
Annual Ad Spend
50+
Managed Accounts
USA/CA
Primary Markets
Legal services paid media
High-intent lead gen for trademark, patent, and immigration firms across the US, Canada, UK, and Australia. 2.3x ROAS with complex policy compliance built in.
Healthcare digital acquisition
Ran paid search and social across 475+ ambulatory surgery centers and 60+ hospitals for Tenet Healthcare. Grew qualified leads 20% while managing $1M+ annual budgets.
AI-powered lead generation
Captured 8% of total firm leads via ChatGPT by directing Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy — a channel most teams haven't touched yet.
HubSpot & lifecycle marketing
Built CRM-to-ad integrations for closed-loop attribution, lead scoring, and automated drip sequences — connecting HubSpot with Google Ads and Meta to optimize spend against actual revenue.
Scaling North American Firms
Through Data-driven Ad Management.
Specialized Performance Marketing Manager for USA and Canada markets. Navigating complex compliance to drive growth for legal and healthcare portfolios.
$1M+
Annual Ad Spend
50+
Managed Accounts
USA/CA
Primary Markets
Legal services paid media
High-intent lead gen for trademark, patent, and immigration firms across the US, Canada, UK, and Australia. 2.3x ROAS with complex policy compliance built in.
Healthcare digital acquisition
Ran paid search and social across 475+ ambulatory surgery centers and 60+ hospitals for Tenet Healthcare. Grew qualified leads 20% while managing $1M+ annual budgets.
AI-powered lead generation
Captured 8% of total firm leads via ChatGPT by directing Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy — a channel most teams haven't touched yet.
HubSpot & lifecycle marketing
Built CRM-to-ad integrations for closed-loop attribution, lead scoring, and automated drip sequences — connecting HubSpot with Google Ads and Meta to optimize spend against actual revenue.