Jeyps David
Paid Media & Marketing Manager
+639171405755jp.david.paidmedia@gmail.comlinkedin.com/in/jpxdavid
Performance marketing manager with 10+ years spanning paid search, paid social, and growth marketing across legal services, healthcare, e-commerce, and BPO. Proven track record managing $1M+ annual budgets, driving measurable revenue growth, and building closed-loop attribution systems. Deep experience in regulated industries—immigration law, IP services, and healthcare—where compliance-conscious messaging and full-funnel conversion strategies are non-negotiable.
Manager, Marketing
April 2025 – April 2026Trademarkia
B2B & B2C Intellectual Property Law Firm | 7 international markets (US, UK, Canada, Australia, EU, Mexico, Poland)
- Achieved 2.3x ROAS for trademark filing and patent application campaigns while lifting MQL rate by 40% and add-to-cart rate by 30%.
- Managed $43K+ monthly ad spend ($516K+ annually) across 7 markets with localized targeting and culturally adapted messaging.
- Cut customer decision window from 14 days to 5 days (64% reduction) through funnel optimization: ad copy testing, dynamic remarketing, and conversion-focused landing page development.
- Pioneered an AI-powered lead generation strategy capturing 8% of total firm leads via ChatGPT by directing Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) initiatives.
- Built and delivered weekly Looker Studio dashboards for C-level stakeholders covering ROAS, budget pacing, and strategic recommendations.
- Lifted review rate to 35% through integrated reputation management and paid media strategy, improving ad Quality Scores and brand credibility.
- Partnered with UX designer in Figma to develop and iterate on landing page designs focused on lead generation and conversion improvement.
Manager, Paid Media
September 2022 – April 2025Boundless Immigration | RapidVisa
B2B & B2C Tech Start-up | US Immigration Law (Employment & Family-based)
- Drove 30% revenue growth managing a $1M+ annual paid media budget across Meta, Google Ads, Bing, LinkedIn, and Reddit.
- Grew qualified lead volume by 25% using lookalike audience modeling, in-market intent targeting, and custom conversion tracking.
- Improved multi-channel conversion rates by 20% by implementing Smart Bidding strategies (Target CPA, Target ROAS), multivariate landing page testing, and full-funnel attribution modeling.
- Built closed-loop attribution by integrating HubSpot CRM with Google Ads and Meta, enabling automated lead scoring and revenue-based campaign optimization.
- Executed audience segmentation strategies creating distinct campaign structures for H-1B sponsors, family petitioners, and high-value categories (O-1, EB-1).
- Partnered with UX designer in Figma to design and refine landing pages, improving lead generation flow.
- Led and mentored a team of 5 marketing specialists, overseeing project execution and managing deadlines to exceed performance KPIs.
Senior Paid Media Lead
January 2021 – August 2022Tenet Healthcare
Inhouse Agency | 475+ Ambulatory Surgery Centers, 61 Hospitals, 110+ Outpatient Centers
- Increased qualified leads by 20% by launching new paid digital marketing campaigns across search and social channels.
- Generated $1M+ in revenue through strategic paid digital campaigns and optimized media plans.
- Improved customer conversion rates by 15% through landing page optimization, search query analysis, bid management, and ad copy iteration.
- Managed $1M+ annual budgets and collaborated with partners to build continuous testing and measurement frameworks.
Paid Media Lead
October 2018 – November 2020Scorch iProspect (Dentsu Aegis Network)
Global Media Agency | Client: General Motors Canada (Chevrolet, Buick, GMC, Cadillac)
- Led strategy, planning, and activation of multi-million-dollar annual paid social budgets for General Motors Canada across Meta, Twitter, LinkedIn, and Google Ads.
- Increased aftersales leads by 20% and overall campaign performance by 15%.
- Grew ROAS by 10% for Buick and GMC through strategic campaign structuring and keyword targeting.
- Optimized landing pages to improve aftersales conversions by 15%.
- Provided paid social expertise to central, regional, and local clients; developed learning agendas with platform partners.
Paid Media Analyst
January 2016 – October 2018StraightArrow Corporation
Clients: American Express UK, Lenovo Consumer Tech, Prestige Consumer Healthcare
- Managed and executed paid social campaigns across Meta, Google Ads, and other platforms aligned to engagement, acquisition, and direct response goals.
- Analyzed campaign performance data and delivered actionable optimization plans and reporting for all major KPIs.
Paid ChannelsGoogle AdsMeta AdsLinkedIn Campaign ManagerBing AdsReddit AdsTikTok Ads
AnalyticsGoogle Analytics 4Looker StudioTableauGoogle Tag ManagerHubSpot CRM
StrategyFull-funnel attributionSmart BiddingA/B & multivariate testingAudience segmentationCRO
Tech StackHubSpotIntercomSprinklrHootsuiteWordPressShopifyExcel
AI/AutomationAEOGEOChatGPT for lead gen
University of the Philippines
Quezon City, Philippines
Master of Science in Technology Management
Bachelor of Science in Statistics (Data Analytics & Reporting)
Publications
Scenario-Driven Technology Foresight for BIM-Assisted Green Construction Technology
David, J.P. et al. | WIT Transactions on Ecology and the Environment, Vol. 241 | WIT Press, 2020
David, J.P. et al. | WIT Transactions on Ecology and the Environment, Vol. 241 | WIT Press, 2020
Professional Development
Tech SEO Connect 2025
Attendee | Durham, North Carolina | Dec 2025
Attendee | Durham, North Carolina | Dec 2025